About Us

All you need to know about SAMDDRA

SAMDDRA Vision

To be a leading referential organisation for the Mobile Computing Devices industry in the African continent


We are a South African Mobile Devices Distributors and Repairers Association.

Initiated in April 2020 in South Africa, SAMDDRA responds to a need for a professional body to unite and represent this sector’s professionals, relevant members of the ICT industry and various stakeholders in society through officially recognised structured trainings, accreditation, certification and the promotion of service excellence for the benefit of the public as a participation to the attainment of the South African National Development Plan (NDP) and the United Nation’s sustainable development goals (SDGs) to transform the world.


SAMDDRA Mission

  • To organise the Mobile Computing Devices industry for inclusive economic participation and innovation.
  • To contribute to the transformation and localisation of the skills base in the industry.
  • To advocate for and facilitate the local beneficiation of the industry’s value chain.
  • To advocate for and influence the reduction of financial outflow due to excessive outward remittance through the industry from South Africa.

SAMDDRA Values

  • Integrity
  • Transparency
  • Accountability
  • Commitment to Customer satisfaction


The Association is a non-profit organisation established for the following public benefit objectives:

  • to promote the economic and professional interests of the members of the Association and of their related professions.
  • to create, certify, uphold and improve qualification standards towards integrity and professional conduct of members of the Association as a reference for the public.
  • to bind members of the Association to professional, ethical and civil conduct in handling customer products and extending services.
  • to improve, promote and maintain the professional image of the Electronic Communication and Related Mobile Computing Devices industry for the public in general and specifically for customers.
  • to represent generally the views and interests of the members on all professionally related matters, including representing the members in dealings with the public and the private sector.
  • to uphold and assist in the promotion and maintenance of high delivery standards through the provision of a satisfactory and dependable professional service.
  • to provide and promote benefits to its members and to do all such things that may advance primarily the interests of its members but also of the public and the industry in general.


Meet the SAMDDRA team